Floor SpeechCeremonial2026-09-28
RECOGNIZING FIVE SONS LANDSCAPE & DESIGN
Joni Ernst
RIA · Senator
TaxesEnvironmentDefenseCrime & JusticeVeteransAgriculture
Context
On 2026-09-28, Senator Joni Ernst (R-IA) delivered a floor speech titled "RECOGNIZING FIVE SONS LANDSCAPE & DESIGN" in the Senate.
Full Text
RECOGNIZING FIVE SONS LANDSCAPE & DESIGN Congressional Record, Volume 172 Issue 153 (Monday, September 28, 2026) [Congressional Record Volume 172, Number 153 (Monday, September 28, 2026)] [Senate] [Pages S5068-S5069] From the Congressional Record Online through the Government Publishing Office [ www.gpo.gov ] RECOGNIZING FIVE SONS LANDSCAPE & DESIGN Ms. ERNST. Mr. President, as chair of the Senate Committee on Small Business and Entrepreneurship, each week I recognize an outstanding Iowa small business that exemplifies the American entrepreneurial spirit. This week, it is my privilege to recognize Five Sons Landscape & Design of Madison County, IA, as the Senate Small Business of the Week. The idea for Five Sons began with a shared dream between Eric Pugh and his oldest son Brady to start their own landscaping company. Eric earned a forestry degree from Iowa State University and had long considered starting a business, while Brady gained several years of landscaping experience as a teenager. Their plans were put on hold when their military commitments sent both Eric and Brady to Afghanistan in 2010. After returning home, Brady went back to college and began taking landscaping jobs on the side, purchasing a wheelbarrow and gathering tools from family garages to get started. What began as a summer hobby quickly grew into a passion and, ultimately, a lifelong career. After completing that first season on his own, Brady officially formed the business in April 2013. The company's name pays tribute to founder Brady and his four brothers--the five sons of Eric and Monica--who have all supported the family business throughout its growth. Today, Five Sons is proudly based in Winterset and remains a true family operation. Brady, Logan, and Eric own the company, while Monica manages the office and other family members continue to lend a hand when needed. Each brings unique skills to the business. Brady specializes in hardscape design and construction; Eric contributes his extensive knowledge of trees, shrubs, perennial plants, and land management; and Logan helps bring customers' visions to life through construction and maintenance. Together, their talents have helped transform a small landscaping operation into a full-service family business. Five Sons offers a variety of landscaping services, including paver patios and sidewalks, retaining walls, boulder walls, plantings, and property maintenance. The family also incorporates its commitment to conservation into its work by using environmentally friendly products whenever possible and prioritizing native plants and shrubs that attract beneficial insects. Eric works with urban and rural landowners on prairie restoration and conservation, while the entire team continues to research landscaping best practices. Through this work, Five Sons strives to provide customers with the two standards it values most: high-quality service and long-lasting outdoor spaces. Five Sons is also a veteran-operated business. Eric served in the military for 28 years, while Brady has served 25 years and continues his service in the Army National Guard. The family's commitment to service extends beyond military duties into the greater community, where Five Sons is actively involved with local schools and veterans' organizations, including the American Legion. Through this involvement, the business continues to demonstrate its commitment to serving fellow Iowans and setting an example for other small businesses. [[Page S5069]] More than a decade after Brady started with a wheelbarrow, borrowed tools, and a determination to build something of his own, Five Sons continues to demonstrate the hard work, perseverance, and family values that define Iowa small businesses. I want to congratulate the Pugh family and their entire team for their dedication to their customers and commitment to serving Iowa communities. I look forward to seeing their continued growth and success. ____________________